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Scouting New Territory II

Scouting New Territory II

The other day I talked about how an MFI figures out the potential market for their services in an area.  A simple calculation using statistics provided by the government offers a high-level estimate of the number of women in the target profile.  But it is also important to understand the situation on the ground – who is there already and what are they doing?  On a recent market research trip with some NWTF staff, I learned how to get the…

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Scouting New Territory I

Scouting New Territory I

One misconception about microfinance institutions is that, because they are NGOs with a core social mission, they do not compete in the same way as traditional for-profit companies.  This is, of course, not the case.  Just like any other business, MFIs must strive to offer the best product, best service, and, ideally, serve communities with a sizable demand for microfinance.  This gives you a competitive edge over other MFIs in the area.  When considering expansion, an MFI needs to consider…

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