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Tag: bono

The Role of the Celebrity Activist

The Role of the Celebrity Activist

Aaron Burr vs. Alexander Hamilton.  Nas vs. Jay-Z.  And now, Easterly vs. Bono.  In an attack reminiscent of Jon Stewart’s epic takedown of the sheepish Jim Cramer after the financial crisis, Bill Easterly, a well-known development economist who favors bottom-up approaches to development rather than top-down technocratic solutions, uses the 30-year anniversary of the assassination of John Lennon to lament the decline of good celebrity activism.  Summing up the comparison in a sentence, Easterly pens: Lennon was a rebel. Bono…

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Product (RED) and the Dishonesty of Cause Marketing

Product (RED) and the Dishonesty of Cause Marketing

There is a good blog post on Aidwatch, Big Willy Easterly’s cynical aid-takedown machine, about the role of celebrities in promoting development and their relative benefits.  This post is just Bill being Bill, railing against the status quo.  In this post, two guest bloggers, Lisa Ann Richey and Stefano Ponte, who have just authored a book about the topic, titled Brand Aid, discuss the problem of “cause marketing”: In the book, we examine what happens when aid celebrities unite with…

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