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Tag: cause marketing

Films about Africa: “Blood Diamond”

Films about Africa: “Blood Diamond”

I watched the film “Blood Diamond” for the first time the other day.  For those who have not seen it, the movie is graphic, placing the horror of armed conflict in Africa on full display.  The director does not seem to pull any punches in terms of violence, choosing to show child soldiers doing drugs and killing women and other children.  The main storyline, however, tracks the odyssey of Danny Archer, a white mercenary from Rhodesia played by Leonardo DiCaprio,…

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Product (RED) and the Dishonesty of Cause Marketing

Product (RED) and the Dishonesty of Cause Marketing

There is a good blog post on Aidwatch, Big Willy Easterly’s cynical aid-takedown machine, about the role of celebrities in promoting development and their relative benefits.  This post is just Bill being Bill, railing against the status quo.  In this post, two guest bloggers, Lisa Ann Richey and Stefano Ponte, who have just authored a book about the topic, titled Brand Aid, discuss the problem of “cause marketing”: In the book, we examine what happens when aid celebrities unite with…

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